Working the bait is all about the reel turns and not rod action. Hold the tip down and work the bait like a fleeing fish. Start with quick half turns on the reel stopping briefly at 12 and 6 o'clock. Pick a random cadence like 12,6,12, 6,12, pause...12,6,12, pause...etc. The pause is slightly longer than the stop on the clock to give the bait slight hang time.